Will Alsop: The Man Behind the Pod
The team at My Space Pod know that twenty-first century
consumers no longer simply demand cheap living space. Their
business plan gravitates around the importance of sustainable
accommodation, in a world where natural resources are diminishing
at an alarming rate, and the world population is constantly
soaring to new heights. They also know that the twenty-first
century consumer demands style and personality in equal measure,
and it is for these reasons that they selected the critically
acclaimed and sometimes controversial architect Will Alsop
to assist them in their vision.
Something of a celebrity amongst contemporary architects,
Will Alsop carved his own niche in the market through his
development of brightly coloured, audacious and somewhat unusual
buildings. Many of them are strongly reminiscent of the German
architectural Bauhaus movement of the early twentieth century
and the analogy is justified. Both styles are innovative and
unafraid of controversy, but also forward-looking. Just as
that post-war movement strived towards a new, idealized modern
world, Alsop’s work strives towards a sustainable, creative
and individualist form of architecture. It is perhaps this
readiness to explore the new, unknown areas of architecture,
and his taste for innovation, which attracted the team at
My Space Pod to him.
Having designed internationally famous projects, such as ‘The
Public’ at West Bromwich, Alsop lent his talents to
My Space Pod in order to enhance the modernist, cutting-edge
aesthetic of the products, and the team have not looked back
since. Alsop’s design weaves style and attitude into
the pods, yet at the same time retains their practicality
and, perhaps most attractively to modern consumers, simplicity.
Alsop and the team at My Space Pod understand that consumers
do not want to be alienated by pretentious, overly complicated
design work, and so the pod design is simultaneously fashionable
and accessible.
Furthermore, Alsop’s minimalistic design allows the
pods to surpass other sources of affordable housing in that
they are both sustainable and thoroughly environmentally friendly.
There is an impressive amount of flexibility in the design
of these pods. Alsop incorporates into his design a broad
range of renewable energy facilities, meaning that the pod
is not only space-efficient but also reduces harmful carbon
emissions. The simplicity of the design allows them to be
easily adapted in the future, so that one can install other
sustainable energy sources, as they are developed. This once
again reflects Alsop’s penchant for architecture that
looks firmly towards the future, as opposed to falling back
upon the unsustainable, fossil fuel-based resources of previous
accommodation providers.
In conclusion, there is no doubt that Alsop’s avant-garde
design of the pods has been an enormous contribution to their
success. His artistic vision embodies a great deal of the
values of My Space Pod. Yet Will Alsop is only a single facet
of this diverse, innovative and environmentally friendly product.
There are many components to My Space Pod and, although Alsop
has undeniably played a significant role, there are other
elements of the business which have also contributed heavily
to its unique identity.
About Will Alsop OBE >>
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